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Sebrina Zerkus Smith

Professional writer, foodie. Lupus survivor. Loves pugs, wine, days at the beach and good movies. Takes recycling seriously, but not much else. Sebrina Zerkus Smith is a Southern Gal that has been scratching the writer’s itch for nearly 30 years. Her career began in Washington, D.C., in 1987, fresh out of collage and full of ideals. While plying her trade by day on congressional reps and senators, at night she burned the candle writing features for local newspapers and national magazines. She quickly realized that her southern upbringing gave her a unique and humorous voice that resonated with her readers. Eventually, she moved to Los Angeles where she pursued her dream of becoming a novelist and screenwriter. She paid her bills by working as a freelance writer for major marketing projects from studios such as CBS, NBC and Disney. Realizing that the future of writing lay with the internet, she was bitten by the blogging bug back in the 90’s, back before it was even called “blogging.” Then it was still just writing and trying to make a living. Through those early blogging years, Sebrina found passion and purpose. Over the past 10 years she has written articles for clients such as LightCues.com, MatterMore.com, Greenopolis, MacAddict, Yahoo, CNN and more. Today, Sebrina writes about a variety of topics including the Southern Experience, sustainability, clean water, food, gardening, sleep and her obsession with pugs. She is a regular paid contributor to WildOats.com as well as other entities. She now lives in Houston with her husband Jeff and their pug Newton. She hopes one day to complete her opus, Living Is Easy With Eyes Closed.
Sebrina Zerkus Smith has written 55 posts for mattermore

Dumpster Diving Comes To The Big Screen

I Love Trash is a new documentary for all of us who hate waste, live for recycling and upcycling–– and just plain like the idea of getting good stuff for free. Calling all upcycling junkies…check out this flick from indies David Brown and Greg Mann.  The film follows their quest to go “purchase-less” for a … Continue reading

Yes Virginia, There Is An Increase In Recycling Rates

Old Dominion recycling rates top 40% for 2010. The Commonwealth of Virginia is making new movement in its push toward sustainability.  According to published 2010 data reports, the state has exceeded expectations by showing a 40.5% recycling rate. Reporting by all 71 solid waste planning units within the state is compelled by a 1989 statewide … Continue reading

PepsiCo Honors Veterans With EVB Donation

On Veterans Day, the PepsiCo Dream Machine recycling initiative fulfilled a promise to America’s veterans.  By making a $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), PepsiCo has helped to give the hope of a brighter future to those who have served our country. “At PepsiCo, we are committed to delivering sustainable … Continue reading

Fireclay Tile Makes Old Toilets Into Beautiful, Sustainable Tiles

Company incorporates recovered potties into its closed-loop tile making process––with stunning results. Why would FirecClay Tile, Inc., a San Jose, California, based decorative tile maker, be on the lookout for old toilets?  Because the company uses them to create a line of beautiful tiles called the Debris Series. The company has re-purposed over 150 tons … Continue reading

Windy City Whole Foods Stores Expand Compost Program

Organics retail giant expands its existing program, and will now convert 80% of its food waste into landscaping fertilizer. Expansion can be a good thing, especially when it means Whole Foods Market is expanding its composting program to include more Chicago area stores! As Mattermore reported back in the summer, Whole Foods Market is serious … Continue reading

Tim Hortons Restaurant Closes Loop On Cup Recycling

Popular coffee chain is first Canadian QSR to turn used cups into restaurant service trays. Tim Hortons, Canada‘s largest coffee chain, has announced its Cup-to-Tray program.  The new initiative closes the loop on paper cups used in Tim Hortons restaurants by recycling used cups into service trays that will be used as take-out trays in … Continue reading

CA Goes Door-To-Door To Collect Hazardous Waste

New California law allows residential collection of batteries, paint, pesticides and more. The Golden State is moving forward with a bold plan to crack down on illegal dumping, while also diverting more hazardous material from landfills. California State Senate Bill 456 allows for the door-to-door collection of all hazardous waste.  The bill also makes it … Continue reading

Totally Wasted! Pot Growers Leave Trash Behind In CA Woodlands

Large-scale pot farmers in Mendocino, CA are trashing the countryside, leaving behind toxic chemicals and piles of garbage.  But a group of volunteers is working to clean it up. Braving ticks, dust, treacherous terrain and possibly armed thugs, dedicated members of the Northern California Wildlands Reclamation Coalition (NCWRC) are cleaning up a piece of the … Continue reading

NOLA Struggles To Get Recycling Rates Up Post-Katrina

The Big Easy isn’t having an easy time convincing residents to opt-in to free curb-side recycling. After the post-Katrina re-introduction of free curb-side recycling, New Orleans recycling rates hover at about 2%, according to a recently published Times-Picayune article.  Since July 2011, only about 22% of New Orleans residents have signed up for city-sponsored service. … Continue reading

Ziplock And Recyclebank Team Up To Increase Recycling In Corpus Christi

The Corpus Christi Recycles Program may divert as much as 100 million pounds of waste from Texas landfills. You’ve heard the adage, “strength in numbers,” right?  That we can do more together than alone?  Well, Ziplock and Recyclebank are proving it by joining forces to increase recycling rates in Corpus Christi, Texas. The Corpus Christi … Continue reading