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PepsiCo Honors Veterans With EVB Donation

On Veterans Day, the PepsiCo Dream Machine recycling initiative fulfilled a promise to America’s veterans.  By making a $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), PepsiCo has helped to give the hope of a brighter future to those who have served our country.

“At PepsiCo, we are committed to delivering sustainable growth by investing in a healthier future for people and our planet – we are honored to support the EBV through the Dream Machine recycling program,” said Jeremy Cage, senior vice president and head of the Dream Machine Recycling Initiative, PepsiCo, via press release.

The EBV is a national program offering career training, education and job creation for post-9/11 U.S. veterans with disabilities.

The donation was presented to the EBV at a half-time ceremony at a Syracuse University football game.  Syracuse University is home to the Whitman School of Management and Institute for Veterans and Military Families (IVMF), which operates the EBV program.

Since its roll-out in 2010, the Dream Machine recycling initiative has supported the EVB.  The program was created by PepsiCo in collaboration with Waste Management and Keep America Beautiful.

“Our strategic partnerships on this initiative help make recycling more convenient and rewarding, and the effort goes to support our veterans with disabilities who are reentering civilian life,” said Cage.

The Dream Machine program has introduced thousands of computerized recycling kiosks and bins at popular public locations across North America. Powered by Greenopolis, the kiosks allow consumers to earn points for every bottle or can they recycle, and redeemed those points for discounts on local entertainment, dining and travel.

The more plastic bottles and aluminum cans Americans recycle in Dream Machine kiosks and bins, the more support PepsiCo will provide to the EBV. For every 10 million pounds of recycled material collected, the company will contribute an additional $250,000.  The company hopes to contribute an additional $500,00 each year to the EBV.

In addition to supporting U.S. veterans with disabilities through the Dream Machine program, PepsiCo contributes to national veteran-related causes including American Corporate Partners and the Bob Woodruff Foundation.

About Sebrina Zerkus Smith

Professional writer, foodie. Lupus survivor. Loves pugs, wine, days at the beach and good movies. Takes recycling seriously, but not much else. Sebrina Zerkus Smith is a Southern Gal that has been scratching the writer’s itch for nearly 30 years. Her career began in Washington, D.C., in 1987, fresh out of collage and full of ideals. While plying her trade by day on congressional reps and senators, at night she burned the candle writing features for local newspapers and national magazines. She quickly realized that her southern upbringing gave her a unique and humorous voice that resonated with her readers. Eventually, she moved to Los Angeles where she pursued her dream of becoming a novelist and screenwriter. She paid her bills by working as a freelance writer for major marketing projects from studios such as CBS, NBC and Disney. Realizing that the future of writing lay with the internet, she was bitten by the blogging bug back in the 90’s, back before it was even called “blogging.” Then it was still just writing and trying to make a living. Through those early blogging years, Sebrina found passion and purpose. Over the past 10 years she has written articles for clients such as LightCues.com, MatterMore.com, Greenopolis, MacAddict, Yahoo, CNN and more. Today, Sebrina writes about a variety of topics including the Southern Experience, sustainability, clean water, food, gardening, sleep and her obsession with pugs. She is a regular paid contributor to WildOats.com as well as other entities. She now lives in Houston with her husband Jeff and their pug Newton. She hopes one day to complete her opus, Living Is Easy With Eyes Closed.


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