Hasbro Inc., the toy company responsible for such childhood delights as Mr. Potato Head, Monopoly, Transformers and Play-Doh, recently released a new Paper and Forest Procurement Policy as part of its commitment to environmental sustainability. The news comes only a few weeks after another toy giant, Mattel, unveiled its own sustainable packaging goals.
The policy consists of 10 key requirements, including:
- No products from High Conservation Value Forests (HCVFs) unless the operations are credibly certified.
- A preference for forest products that are manufactured without chlorine.
- Products must be made from at least 30% post-consumer recycled content.
- Random audits to test paper products from high-risk regions.
The ultimate result of the new Paper and Forest Procurement Policy is for Hasbro to reach its 2015 goal to have 90% of its paper packaging made from recycled or sustainable sources.
In an article in Market Watch Kathrin Belliveau, Hasbro’s Vice President of Corporate Responsibility and Government Affairs, said “Hasbro’s new Policy, together with the processes we have put in place to ensure successful implementation and monitoring, will help ensure that the paper and wood fiber sourced for our products are sustainable. We view leadership in the area of corporate social responsibility as both a strategic goal and the right thing to do, and our new PFPP is yet one more very tangible example of how we are committed to continuous improvement in a range of important CSR areas.”
In 2010 as part of its commitment to sustainability Hasbro stopped using polyethylene bags to package instructions and recycled more than 95% of the waste generated at its board game factories in the United States and Ireland.
Learn more about Hasbro’s environmental initiatives here.