The Corpus Christi Recycles Program may divert as much as 100 million pounds of waste from Texas landfills.
You’ve heard the adage, “strength in numbers,” right? That we can do more together than alone? Well, Ziplock and Recyclebank are proving it by joining forces to increase recycling rates in Corpus Christi, Texas.
The Corpus Christi Recycles initiative seeks not only to encourage and inspire families to increase recycling behavior, but also to divert more than 100 million pounds of waste from landfills over a 24 month period.
Ziplock’s stated goal is to divert approximately the same amount of other waste – including glass, metals, paper and plastic – out of landfills as the amount of potential waste, measured by weight, that Ziploc generates each year. This initiative is part of a larger recycling program and builds on ongoing Ziploc efforts to lessen its environmental footprint.
“We are dedicated to reducing the environmental footprint of our products and achieving zero-waste status, and our partnership with Recyclebank allows us to take that commitment to the next level,” said John Peoples, director of Home Storage, SC Johnson, parent company of Ziplock.
The program builds on Recyclebank’s highly successful rewards-for-recycling platform, using Smart Carts to track household recycling. Each time a household recycles, the amount is recorded and converted into Recyclebank Points, which can be redeemed for rewards. The program boasts rewards from hundreds of local and national businesses, including automotive, beauty and health, beverages, entertainment, food and grocery, restaurants, and sports and recreation.
In communities not currently serviced by Recyclebank, consumers are still eligible to receive rewards. Consumers are simply asked to pledge to recycle Ziploc bags and packaging by entering the code from inside specially marked packages.
Recyclebank has a proven track-record of increasing recycling success––often doubling or even tripling recycling rates in communities across the U.S. and U.K.
If all goes well in Corpus, the program will build on the strength of that success by expanding into new U.S. communities over the coming years.
And that’s what I call putting some real muscle behind a recycling plan.