One thing that all women have in common, regardless of age, race and size, is that they all wear bras. In fact, women spend about $16 billion each year on buying bras! Unfortunately, not all women can afford to buy a new bra every time they need one. Some women can’t even afford to buy any bras at all.
A few years ago Elaine Birks-Mitchell was inspired to remedy this situation. She asked her friend, who was a volunteer at a homeless shelter, what kind of items women most need. Her friend told her that amazingly, they really need bras. Using this newfound information, Elaine and her husband decided to create a company in Arizona that would recycle unwanted bras.
The company is fittingly called The Bra Recyclers. What they do is collect new and gently used bras and donate them to women in homeless shelters around the country, as well as to women in developing countries around the world.
How are the bras collected? Various drop off locations are located in stores around the country, including Soma Intimates, which holds a donation drive twice a year. Women can also mail in their gently used bras to the facility located in Gilbert, Arizona.
Watch the video here:
This program not only provides bras to women who need them, but it also prevents thousands of bras from adding to the waste stream in our landfills.
Sounds like an “uplifting” story in more ways than one!