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Dream Machine Recycle Rally Encourages Students, Cements Recycling Behavior

The program’s goal is to make recycling a part of everyday life for students, and help increase the U.S. beverage container recycle rate.

Changing behavior can be a difficult thing to do, but the Dream Machine Recycle Rally program is aiming to do just that.  The program hopes to encourage students to make recycling an everyday behavior, and raise the U.S. beverage container recycle rate to 50% by 2018.

The program is part of the broader Dream Machine recycling initiative – a multi-year collaboration between PepsiCo, Waste Management and Keep America Beautiful, and is powered by Greenopolis. As part of the Dream Machine Recycle Rally, students are encouraged to collect non-alcoholic beverage containers (plastic bottles and aluminum cans), and bring them to school to earn rewards.

The program awards points for every bottle and can recycled. The points can then be redeemed for rewards to use at local and national businesses, for things like sporting goods, electronics, gift cards, educational events, music, books and videos.  There is no limit on the number of bottles and cans that each student can bring in for recycling, so the more students recycle, the more rewards they can earn.

Additionally, the more that is recycled through the Dream Machine Recycle Rally, the more that PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV). EBV is a national program offering free training in entrepreneurship and small business management to post-9/11 veterans with disabilities, so that our nation’s heroes can make their own dreams of owning a business come true.

Last year, more than 500 schools participated in the program, and 80% of participating schools cited “going green and teaching students about the importance of recycling” as the #1 reason they signed up for the program.

The program is free to participating schools and easy to set-up.  PepsiCo provides all materials and a video to guide school administrators in getting started.

The larger PepsiCo Dream Machine program makes recycling kiosks available at public venues like stadiums, college campuses and parks.  The kiosks make recycling-on-the-go convenient and participants receive real world rewards through Greenopolis for doing so.

By encouraging students to make recycling a habit early on, the success of the Dream Machine Recycle Rally program sets the stage for even more recycling success in the future. Behavior may be difficult to change, but by making recycling fun, rewarding and meaningful for students, PepsiCo is helping to make a brighter future for all of us. Visit DreamMachineRecycleRally.com for more information.

About Sebrina Zerkus Smith

Professional writer, foodie. Lupus survivor. Loves pugs, wine, days at the beach and good movies. Takes recycling seriously, but not much else. Sebrina Zerkus Smith is a Southern Gal that has been scratching the writer’s itch for nearly 30 years. Her career began in Washington, D.C., in 1987, fresh out of collage and full of ideals. While plying her trade by day on congressional reps and senators, at night she burned the candle writing features for local newspapers and national magazines. She quickly realized that her southern upbringing gave her a unique and humorous voice that resonated with her readers. Eventually, she moved to Los Angeles where she pursued her dream of becoming a novelist and screenwriter. She paid her bills by working as a freelance writer for major marketing projects from studios such as CBS, NBC and Disney. Realizing that the future of writing lay with the internet, she was bitten by the blogging bug back in the 90’s, back before it was even called “blogging.” Then it was still just writing and trying to make a living. Through those early blogging years, Sebrina found passion and purpose. Over the past 10 years she has written articles for clients such as LightCues.com, MatterMore.com, Greenopolis, MacAddict, Yahoo, CNN and more. Today, Sebrina writes about a variety of topics including the Southern Experience, sustainability, clean water, food, gardening, sleep and her obsession with pugs. She is a regular paid contributor to WildOats.com as well as other entities. She now lives in Houston with her husband Jeff and their pug Newton. She hopes one day to complete her opus, Living Is Easy With Eyes Closed.


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