The program’s goal is to make recycling a part of everyday life for students, and help increase the U.S. beverage container recycle rate.
Changing behavior can be a difficult thing to do, but the Dream Machine Recycle Rally program is aiming to do just that. The program hopes to encourage students to make recycling an everyday behavior, and raise the U.S. beverage container recycle rate to 50% by 2018.
The program is part of the broader Dream Machine recycling initiative – a multi-year collaboration between PepsiCo, Waste Management and Keep America Beautiful, and is powered by Greenopolis. As part of the Dream Machine Recycle Rally, students are encouraged to collect non-alcoholic beverage containers (plastic bottles and aluminum cans), and bring them to school to earn rewards.
The program awards points for every bottle and can recycled. The points can then be redeemed for rewards to use at local and national businesses, for things like sporting goods, electronics, gift cards, educational events, music, books and videos. There is no limit on the number of bottles and cans that each student can bring in for recycling, so the more students recycle, the more rewards they can earn.
Additionally, the more that is recycled through the Dream Machine Recycle Rally, the more that PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV). EBV is a national program offering free training in entrepreneurship and small business management to post-9/11 veterans with disabilities, so that our nation’s heroes can make their own dreams of owning a business come true.
Last year, more than 500 schools participated in the program, and 80% of participating schools cited “going green and teaching students about the importance of recycling” as the #1 reason they signed up for the program.
The program is free to participating schools and easy to set-up. PepsiCo provides all materials and a video to guide school administrators in getting started.
The larger PepsiCo Dream Machine program makes recycling kiosks available at public venues like stadiums, college campuses and parks. The kiosks make recycling-on-the-go convenient and participants receive real world rewards through Greenopolis for doing so.
By encouraging students to make recycling a habit early on, the success of the Dream Machine Recycle Rally program sets the stage for even more recycling success in the future. Behavior may be difficult to change, but by making recycling fun, rewarding and meaningful for students, PepsiCo is helping to make a brighter future for all of us. Visit DreamMachineRecycleRally.com for more information.