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Kellogg’s Supports Sustainable Palm Oil Producers

Company hopes to help suppliers increase amount of sustainable palm oil available around the globe.

The Kellogg Company is doing what it can to help produce sustainable palm oil for use in its cereal and snack lines.  The company uses about 0.1% of the total available palm oil each year, but says that the amount of segregated sustainably-produced palm oil is not enough to meet the demand.

Sustainable Palm oil supplies come from different plantations, mills and even countries where the oils are intermingled at each stage of the production and delivery process. Under normal circumstances, it is impossible for palm oil purchasers to know exactly where their oil has come from or how it has been produced, making it difficult to assure that the oil used is certified sustainable.

Kellogg’s is pushing suppliers to increase the amount of sustainably produced palm oil available, even in blended supplies of the product, but the company hasn’t stopped there.

Through the Roundtable on Sustainable Palm Oil, certified producers are issued certificates for every tonne of sustainably produced palm oil.  These certificates can be sold at the Greenpalm trading site, which in turn helps support the certified farmers.

While Kellogg’s isn’t yet able to buy all the sustainably produced palm oil it needs for production, the company is the first U.S. food company to buy certificates to cover all of its palm oil use.

Through the purchase of the Greenpalm certificates, Kellogg’s is helping to make the future of palm oil production both financially profitable and environmentally sustainable.

About Sebrina Zerkus Smith

Professional writer, foodie. Lupus survivor. Loves pugs, wine, days at the beach and good movies. Takes recycling seriously, but not much else. Sebrina Zerkus Smith is a Southern Gal that has been scratching the writer’s itch for nearly 30 years. Her career began in Washington, D.C., in 1987, fresh out of collage and full of ideals. While plying her trade by day on congressional reps and senators, at night she burned the candle writing features for local newspapers and national magazines. She quickly realized that her southern upbringing gave her a unique and humorous voice that resonated with her readers. Eventually, she moved to Los Angeles where she pursued her dream of becoming a novelist and screenwriter. She paid her bills by working as a freelance writer for major marketing projects from studios such as CBS, NBC and Disney. Realizing that the future of writing lay with the internet, she was bitten by the blogging bug back in the 90’s, back before it was even called “blogging.” Then it was still just writing and trying to make a living. Through those early blogging years, Sebrina found passion and purpose. Over the past 10 years she has written articles for clients such as LightCues.com, MatterMore.com, Greenopolis, MacAddict, Yahoo, CNN and more. Today, Sebrina writes about a variety of topics including the Southern Experience, sustainability, clean water, food, gardening, sleep and her obsession with pugs. She is a regular paid contributor to WildOats.com as well as other entities. She now lives in Houston with her husband Jeff and their pug Newton. She hopes one day to complete her opus, Living Is Easy With Eyes Closed.

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