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Can A Mango Make A Difference?

Yes, a mango can make a difference…if it’s an organic, fair-trade Francis mango from Haiti, where struggling farmers get support through Whole Foods Market.

The Whole Foods Market’s Whole Trade program is helping Haitian farmers recover and prosper in a post-disaster reality.  After the devastating 2010 earthquake, many Haitian farmers have struggled to get their mango crops to market.  But the Whole Trade program, and the Whole Trade Guarantee that goes with it, are your assurance that the wonderful fruit you’re purchasing is ethically grown and sourced…and actually doing good in a country that needs it.

The Whole Trade program helps farmers in developing countries like Haiti by supporting positive change.  The program ensures quality, a healthy and safe worker environment, and confidence that local farms are continuing sustainable practices that promote biodiversity and healthy soils.

Whole Foods Market is the exclusive buyer of these special mangos from small, certified Haitian growers, some of which have only one mango tree.  The Whole Trade program actually allows for paying a higher-than-market-value-price for the mangos, which encourages Haitian farmers to plant more mango trees.  And that helps not only the farmers, who will reap the financial rewards of larger crops, but it can also play a key role in the recovery of Haiti as a whole.

Can buying a mango really solve the world’s problems?  Well, maybe not.  But buying a Francis mango from Whole Foods Market can go a long way toward helping struggling farmers in Haiti get a leg up in a profitable––and sustainable–– future.

About Sebrina Zerkus Smith

Professional writer, foodie. Lupus survivor. Loves pugs, wine, days at the beach and good movies. Takes recycling seriously, but not much else. Sebrina Zerkus Smith is a Southern Gal that has been scratching the writer’s itch for nearly 30 years. Her career began in Washington, D.C., in 1987, fresh out of collage and full of ideals. While plying her trade by day on congressional reps and senators, at night she burned the candle writing features for local newspapers and national magazines. She quickly realized that her southern upbringing gave her a unique and humorous voice that resonated with her readers. Eventually, she moved to Los Angeles where she pursued her dream of becoming a novelist and screenwriter. She paid her bills by working as a freelance writer for major marketing projects from studios such as CBS, NBC and Disney. Realizing that the future of writing lay with the internet, she was bitten by the blogging bug back in the 90’s, back before it was even called “blogging.” Then it was still just writing and trying to make a living. Through those early blogging years, Sebrina found passion and purpose. Over the past 10 years she has written articles for clients such as LightCues.com, MatterMore.com, Greenopolis, MacAddict, Yahoo, CNN and more. Today, Sebrina writes about a variety of topics including the Southern Experience, sustainability, clean water, food, gardening, sleep and her obsession with pugs. She is a regular paid contributor to WildOats.com as well as other entities. She now lives in Houston with her husband Jeff and their pug Newton. She hopes one day to complete her opus, Living Is Easy With Eyes Closed.


One thought on “Can A Mango Make A Difference?

  1. It’s good to ask these questions- everything we do can make a difference if we pay attention…

    Posted by greenopolisjoe | June 14, 2011, 4:13 pm

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