The Whole Foods Market’s Whole Trade program is helping Haitian farmers recover and prosper in a post-disaster reality. After the devastating 2010 earthquake, many Haitian farmers have struggled to get their mango crops to market. But the Whole Trade program, and the Whole Trade Guarantee that goes with it, are your assurance that the wonderful fruit you’re purchasing is ethically grown and sourced…and actually doing good in a country that needs it.
The Whole Trade program helps farmers in developing countries like Haiti by supporting positive change. The program ensures quality, a healthy and safe worker environment, and confidence that local farms are continuing sustainable practices that promote biodiversity and healthy soils.
Whole Foods Market is the exclusive buyer of these special mangos from small, certified Haitian growers, some of which have only one mango tree. The Whole Trade program actually allows for paying a higher-than-market-value-price for the mangos, which encourages Haitian farmers to plant more mango trees. And that helps not only the farmers, who will reap the financial rewards of larger crops, but it can also play a key role in the recovery of Haiti as a whole.
Can buying a mango really solve the world’s problems? Well, maybe not. But buying a Francis mango from Whole Foods Market can go a long way toward helping struggling farmers in Haiti get a leg up in a profitable––and sustainable–– future.