Reduction in the package-to-product ratio has helped the cereal giant meet sustainability goals.
How does that old saying go? Good things come in small packages?
Well, for Kellogg’s, maybe it’s more like good things come in smaller packages, because the cereal and snack manufacturer has reduced the inside-liner size of many of its products.
Several years ago, the Kellogg’s company began instituting sustainable policies such as reducing packaging and increasing recovery of post-consumer recyclables. Last year, Kellogg’s announced in its Corporate Sustainability Report (CSR) that it was beginning to see some measurable results from those new policies.
Since Kellogg’s revamped its packaging strategy in 2006, there has been a 26% decrease in the ratio of package-to-product used. This first-step change also had a tremendous effect on Kellogg’s sustainable bottom line.
By reducing the package-to-product ratio in boxes of Kellogg’s snack foods and cereals, the company has effectively reduced both the amount of fossil fuel used to transport goods around the US, and the amount of post-consumer waste headed to landfills.
The company has seen benefits stretching beyond the obvious natural resource and financial savings involved in using less packaging material, too. These changes reduced the weight and size of the packaging, so more products can be loaded onto each delivery truck. The result was a decrease of over 200 truck trips in 2010.
Not only have these changes reduced the amount of fossil fuel used and reduced the amount of GH carbon-emissions released, Kellogg’s has also reduced its overall waste-to-landfill amount by a staggering 51% since 2006.
To continue toward its sustainability goals, last year, Kellogg’s also started reporting data about its water usage to the Carbon Disclosure Project. Since 2006, Kellogg’s has reduced its water consumption by 14% per metric tones of food produced.
If Kellogg’s can continue to move forward with their environmental initiatives, it seems likely that the manufacturer will meet its stated long term sustainability goal of a 15% reduction in energy use and a 20% reduction of greenhouse gases by 2015. And that means good things will keep coming in even smaller and smaller packages.