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Great Jeans, Less Impact with Levi’s New Water < Less Denim

Levi's Waterless

The company has recently introduced it’s Water<Less jeans line which will significantly reduce the company’s water usage during production.

Prior to introducing the new line, just one pair of Levi’s took anywhere from 126 to 420 liters of water to complete the finishing process.

2Yikes! While I love my Levi’s, I’m so glad to hear about this new idea.

A slight change in the finishing process has allowed Levi’s to dramatically reduce the impact of their jeans by reducing water consumption by an average of 28% per pair. Some styles will save up to 96% per pair.

Without changing materials or tried-and-true techniques, the company was able to reduce water usage by combining and reducing washing machine cycles, incorporating ozone processing into the garment washing and removing the water from the stone washing process.

This newest effort is part of Levi’s ongoing sustainability initiatives which have included lobbying against the purchase of sandblasted jeans and adding “Donate To Goodwill” tags to their jeans lines.

Green jeans, indeed.

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About Sebrina Zerkus Smith

Professional writer, foodie. Lupus survivor. Loves pugs, wine, days at the beach and good movies. Takes recycling seriously, but not much else. Sebrina Zerkus Smith is a Southern Gal that has been scratching the writer’s itch for nearly 30 years. Her career began in Washington, D.C., in 1987, fresh out of collage and full of ideals. While plying her trade by day on congressional reps and senators, at night she burned the candle writing features for local newspapers and national magazines. She quickly realized that her southern upbringing gave her a unique and humorous voice that resonated with her readers. Eventually, she moved to Los Angeles where she pursued her dream of becoming a novelist and screenwriter. She paid her bills by working as a freelance writer for major marketing projects from studios such as CBS, NBC and Disney. Realizing that the future of writing lay with the internet, she was bitten by the blogging bug back in the 90’s, back before it was even called “blogging.” Then it was still just writing and trying to make a living. Through those early blogging years, Sebrina found passion and purpose. Over the past 10 years she has written articles for clients such as LightCues.com, MatterMore.com, Greenopolis, MacAddict, Yahoo, CNN and more. Today, Sebrina writes about a variety of topics including the Southern Experience, sustainability, clean water, food, gardening, sleep and her obsession with pugs. She is a regular paid contributor to WildOats.com as well as other entities. She now lives in Houston with her husband Jeff and their pug Newton. She hopes one day to complete her opus, Living Is Easy With Eyes Closed.

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