The company has recently introduced it’s Water<Less jeans line which will significantly reduce the company’s water usage during production.
Prior to introducing the new line, just one pair of Levi’s took anywhere from 126 to 420 liters of water to complete the finishing process.
Yikes! While I love my Levi’s, I’m so glad to hear about this new idea.
A slight change in the finishing process has allowed Levi’s to dramatically reduce the impact of their jeans by reducing water consumption by an average of 28% per pair. Some styles will save up to 96% per pair.
Without changing materials or tried-and-true techniques, the company was able to reduce water usage by combining and reducing washing machine cycles, incorporating ozone processing into the garment washing and removing the water from the stone washing process.
This newest effort is part of Levi’s ongoing sustainability initiatives which have included lobbying against the purchase of sandblasted jeans and adding “Donate To Goodwill” tags to their jeans lines.
Green jeans, indeed.